Whitney House established her business in 2011 creating hand crafted and hand painted products. However, this was not the start of her journey creating hand painted products. At the age of 10 years old she discovered her talent by hand painting on her tee shirt using acrylic paint. Over the years she has took her craft to another level. A little after receiving her bachelors degree at Parsons The School for Design for Graphic design. She started her own business The Creative Era.